Jeff Smith, Territory Sales Manager, Lower North Island

The diversity of the crops Jeff Smith covers in his work with Bayer reflects the variety of land uses and land types captured in his territory that stretches across the lower North Island.

From carrots in Ohakune to fodder beet in Taranaki, cereals in the Manawatu, wine and apples in the Wairarapa, he has one of the most diverse portfolios for crop types in the country.

Equipped with a Bachelor of Commerce majoring in Horticulture from Lincoln University and almost two decades experience in the industry, Jeff is well positioned to advise this wide range of growers and farmers on optimal solutions to maximise their crops’ quality and productivity.

Jeff is also Bayer Crop Science’s North Island seed treatment specialist, liaising and working closely with seed companies and processors to ensure they have the best advice on protecting their valuable seed with Bayer products.

Jeff is witnessing strong growth in fodder beet crops as a supplement in dairying regions including Taranaki as farmers recognise its feed value potential.

Across on the east coast, he enjoys working with grape growers and winemakers in the boutique winegrowing area around Martinborough where success in producing high quality wines continues.

He also works alongside Malteurop in Marton where the bulk of New Zealand’s brewing malt is produced, helping its growers get the highest quality barley possible for beer production.