Neil Waddingham

Brand Marketing Manager - Arable Crops

Marketing isn’t just a job for Neil – it’s something he’s incredibly passionate about, particularly when it comes to growing crops in New Zealand.

Originally from the UK, Neil has an honours degree in Applied Biology specialising in microbiology (fungi) and botany (plants) from Brunel University, London.

Throughout his extensive career he has worked on small plot trials; designed computer systems that enable cereal crops to be grown remotely; and spent time in sales before moving into marketing. He worked for several agrochemical companies before joining Bayer in late 2000.

Neil firmly believes that the best product in the world will fail to fire without strong marketing behind it. With this in mind, his key focus at Bayer is producing marketing material that keeps growers and merchants fully informed, not only about new products and technologies, but also how different products can work together to increase yields.

He has been involved in the launch of many key herbicides and fungicides, including Twist (trifloxystrobin), Atlantis (mesosulfuron), Firebird (flufenacet), Proline (proythioconazole), Prosaro, Aviator Xpro, VIMOY iblon and CALEY iblon.

With Bayer’s strong pipeline there is more to come.

Based in Bayer’s head office in Auckland, Neil spends a large part of his time in Canterbury where he often visits farmers and merchants, checks trial plots and organises meetings and events.